What is "Mobilegeddon" and how to minimize its SEO impact?


What is "Mobilegeddon"?
This expression comes from the American press and is a contraction of "  mobile  " and Armageddon , a biblical place referring to the Apocalypse. You may also be able to cross terms like "mobilepocalyse" or "mopocalypse" with reference to this operation. The main idea remains the same: this change in the algorithm is major in the history of search engines and mobility. This new version focuses on one aspect of SEO in particular: the responsive design was before April 21 a criterion among others to be better placed, but now, on a search from a mobile or tablet, the sites that will be adapted for reading via these devices will be automatically placed in the SERP (Search Engine Research Pages) in front of those who are not.
Why this decision from Google?
Google's mission is to provide Internet users with the most relevant results in relation to the keywords they are looking for, to facilitate and streamline the user experience and consequently to adapt to new practices by encouraging webmasters to even. In a previous article , we already talked about the significant growth of mobility, and knowing that according to a study conducted by We Are Social in 2015 the share of traffic via mobile on the Internet has grown by 39% compared to 2014 (which now represents 1/3 of pages visited), Google now makes this factor a key criterion. In addition, Google has changed its mobile advertising network, it seems normal that the search engine is trying to increase its revenue through more mobile searches.
Even though this decision makes sense for users, it proves once again how easy Google is to direct the future of the web as it wishes.
What are the real impacts on SEO?
Several hours after the launch, many bloggers have found that the order of results has finally changed very slightly, suggesting that the new algorithm had not yet been launched. But a few days later, consequences are observed: very busy sites have suffered a relatively large impact. The most impacted according to Le Journal du Net is currently the e-commerce site rueducommerce.fr which sees the visibility of its URL down 36.31% on mobile.
This change of order in the display of the results on Google is critical since the SEO is in itself a fundamental question: according to an Optify study, the first result of the first page captures 36.4% of Internet users while the results of the second page are satisfied with 1.5% of visitors looking for information.
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From a total point of view, the impact of this new algorithm remains mixed. Its importance is not diminished so far. It should be considered as a warning: if your site has not yet been impacted, you are lucky today, but to ensure its visibility tomorrow, the time has definitely arrived to take into account all the factors that allow your site to be as well placed or better than your competitors.


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