SEO Technique And Its Guideline

Your site has seen its statistics crumble overnight? Maybe you have suffered a penalty from one of Google's algorithms. It is therefore necessary to identify the problem upstream, to be able to settle it quickly and find your place in the results page. Identify the type of penalty In the first place, it is necessary to find the origin of this criminality . Know that there are 3 big mistakes that can lead Google to make you go down in the results: Doubtful or low quality incoming links Over-optimized content Low quality content, even duplicated You must go to your Google Webmaster Tool account and check if you do not have a message that notifies you of the penalty. In the latter, Google will explain the facts that are problematic and may even give you a solution to lift the penalty. In case of problems with incoming links Google has developed an algorithm named Penguin which is responsible for checking links on sites and penalize those who have massive ba...

Help robots to better Crawl your site and improve the quality of your pages A website with a clean structure facilitating internal navigation is beneficial not only for the visitor who will find the desired information more easily, but also for your SEO. As you probably know, to reference the content of your site, search engines send robots that visit your pages by borrowing your internal mesh network. The easier your site will be to visit, the more your SEO will be strengthened. It is therefore important that you put in place, if not already done, a clean and logical navigation with different levels of hierarchy whose pages are accessible in a minimum of clicks and are linked together by hypertext links. Also go for a walk around your Google Webmaster Tool, remove all non-existent pages (404) and make the appropriate redirects if necessary. In addition, ask yourself the question of the relevance and value of each of your pages. Are they really all necessary? Do they all bring us...

What is "Mobilegeddon"? This expression comes from the American press and is a contraction of "   mobile   " and Armageddon , a biblical place referring to the Apocalypse. You may also be able to cross terms like "mobilepocalyse" or "mopocalypse" with reference to this operation. The main idea remains the same: this change in the algorithm is major in the history of search engines and mobility. This new version focuses on one aspect of SEO in particular: the responsive design was before April 21 a criterion among others to be better placed, but now, on a search from a mobile or tablet, the sites that will be adapted for reading via these devices will be automatically placed in the SERP (Search Engine Research Pages) in front of those who are not. Why this decision from Google? Google's mission is to provide Internet users with the most relevant results in relation to the keywords they are looking for, to facilitate and streamline the ...

Adapt your site in responsive design Your site may be part of the 64% of French sites that are not responsive: to find out, use this tool   from   Google . This solution is far from ideal, since it requires you to manage two sites at the same time, but it can temporarily help you out. The site redesign project may seem ambitious but it is now more than necessary in your digital strategy. To help you get through this Mobilegeddon , Google is providing an SEO guide for mobile sites in order to (re) get off to a good start. Conduct an audit of your website This is a good time to make a more general point on your website and check that it is always optimal from an SEO point of view. For this, nothing better than to audit your website, yourself , or with the help of professionals . Check with adapted tools like Hubspot , the impact of the "   Mobilgeddon   " on the positioning of the   keywords that you chose during the creation of your site. Check again in...

No immediate significant impact According to the results of a study conducted by Myposeo , a week after the launch of this update, it would not be new under the sun. This study carried out on 66 sites consisted of analyzing various parameters such as the position of their URLs, the evaluation of the traffic generated from 1,000 keywords tracked, the ranking of sites in the first search results... This analysis shows that the first week was not as tragic for companies as it was announced before the launch of Mobile Friendly. According to the editor Myposeo, the data of the measurements made are contradictory and do not show a real incidence related to this algorithm of Google. In short! The long-awaited Mobilegeddon would not have occurred in the first week of the update. Confused consequences on the SEO of companies According to the results of a survey conducted by Koozai on 2,000 small and medium-sized enterprises, the deployment of Mobile Friendly has had an impact on SMEs....

Backlinks, inbound links, backlinks, are all terminologies to refer to external links that will strengthen the SEO of your internal site and guide users to you. We offer some tips to guide you in developing your strategy and help you get quality inbound links: Be present in local business directories and create a Google+ Page It will be necessary to ensure that your page is indexed in the directories of local companies such as the yellow pages or Yelp. If you have a specific location, or if you belong to a particular industry, choose professional directories that specialize in your industry. In addition, creating a "Google +" page with the URL of your site may be useful. Find reputable sites and opinion leaders Having many links is not necessarily the goal, bet on quality! Quality links come from authoritative sites that are known for their relevance and credibility. The Hubspot platform allows you to get an overview of the most influential sites in your industry,...